Internet marketing has been around for as long as there has been the internet. It really took off, though, once the World Wide Web caught fire in the late 1990’s.
What many people new to internet marketing lose site of, or perhaps didn’t know to begin with, is that internet marketing is based on the fundamental principles of marketing. It just so happens that internet marketers use those principles with a new medium, the web, to reach buyers.
The fundamental principle of marketing is-if you want to sell anything, you need prospective customers.
For many people, knowing how to generate massive amounts of traffic is the “missing link” to internet marketing.
Everyday there are lots of people who struggle to create websites and products, make them look pretty good and then…nothing. Everything was built us and nobody showed up!
This is one of the biggest reasons people quit before they are successful.
It doesn’t have to be that way. There is no exact strategy that is guaranteed to bring you millions of visitors everyday. However, there are proven techniques for generating huge amounts of traffic, some very quickly and some for free.
Higher traffic increases the potential for sales and referral commissions. The goal is to increase search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of innovation in the field of search engine optimization (SEO).
Long Tails and how they help
One of the most recent techniques, and a very effective one at that, is the use of LONG TAIL keywords to direct search engine traffic to your website.
The term may sound intimidating, but all it refers to is a new marketing trend. In the past, a few major keywords were identified to pull traffic through search engines. In the new model, websites will be drawing their businesses from a large variety of low-volume search queries or phrases. So, it’s goodbye to all those oft-used, clichéd keywords.
This brings about a paradigm shift in your strategy to identify keywords and phrases. Instead of opting for the most obvious keywords like ‘Making money online’, web marketers now have to identify several keyword phrases that attract streams of low volume traffic. The combined action of several streams of low-volume traffic will eventually add up to high revenue.
To identify Long Tails or multi-word search queries (for that is what they are), you have to pick out the actual phrases that visitors use to arrive at your website. These key phrases are more specific than general. They embody the specific information users are looking for. So, a phrase like “Top 5 SEO techniques to make money online” will pull in more targeted traffic than ‘making money online’. Ultimately, such a strategy leads to an overall increase in web traffic.
For example, ‘Self-hypnosis’ is a general keyword. The keyword phrases within this niche would be ‘Self-hypnosis to lose weight’ or ‘using self-hypnosis techniques to improve memory’ or ‘benefits of self-hypnosis for controlling anger’.
Methods to identify keyword phrases
Use tracking programs: Certain automated programs generate a number of subject-specific keyword phrases. But you will still have to filter and select specific phrases from a long list of results. Further to this, you may have to run your selected phrases through a search volume analyzer, to zero in on the top phrases.
Keyword research tools: Tools like Google’s Keywords Tool can help determine the popularity of keywords, thus enabling you to develop a wide variety of secondary keywords to increase web traffic to your site. Stringing together these words should enable you to identify keyword phrases.
Search boxes: Using on-site search boxes will enable you to monitor specific keyword phrases your visitors are looking for. This way, you get direct feedback from your visitors. This is an amazing method you can use to learn more about the general public’s search habits.
Check out your competition: Find out what phrases they are using. Search their meta tags, titles and headers. Here, all the work has been done for you. You only need to fine-tune the words and string them together to make phrases that will pull lots of search engine traffic. Keyword parsing tools help you analyze other websites.
Advantages
By using keyword phrases, you reap a number of benefits:
High search-engine rankings: Competition will be weaker for the phrases you have identified. So you can easily climb to the top of search engine rankings for your particular choice of phrase.
Higher conversion rates: Since you are using the actual phrase your visitors are looking for, the website traffic you get is highly targeted. People who come to you in this manner are more likely to click the ‘Buy Now’ button than people who come in out of curiosity.
Increased inflow: Since you will be using many keyword phrases, you will build up several streams of low-volume customers. These streams will increase your search engine traffic.
Make more money: Your monetizing potential is high when you pull in search engine traffic because people who come to you are serious about your product, service or information. They are more likely to subscribe to your newsletter or RSS feeds.
Using Long Tails on your websites or Blogs will undoubtedly increase web traffic to your site.
And of course, more traffic is always good news!
Entries Tagged as 'Search'
Optimizing Tactics For Generating Website Traffic
January 17th, 2010 · Comments Off · Articles
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Tags: Engine·Free Traffic·Internet·Internet Marketing·Keyword·Marketing·Search·search engine optimization·search engines·Traffic·Web·Website
Not All Website Traffic Is Created Equal
January 17th, 2010 · Comments Off · Articles
If you have a website, then you will understand the need for consistent and growing website traffic. However, it is easy to be active in traffic building strategies that are ineffective. Not all traffic is created equal. Therefore, you need to be constantly monitoring the effectiveness of your traffic building strategies.
There are many different types of online businesses and their websites will have distinctly different focuses and flavors. For example, the purpose of many websites is to make direct sales while the aim of others is to create brand awareness. However, one of the most effective uses of a website is to capture leads onto a subscriber list which can be used for future marketing purposes. Irrespective of the purpose of your website, it is important that your conversion rate from visits meets your reasonable expectations.
Some traffic building strategies can be clearly differentiated. For example, Pay Per Click (PPC) advertisements for a content network tend to be much cheaper than those for a search network. Pay per click ads for a content network appear on websites as opposed to search results pages.
The reason for the different pricing is that the search network PPC ads are targeted. They show up when people search for particular terms. The content network ads, on the other hand, appear on websites which have related content, however they are often viewed by browsers seeking free information and are therefore less effective. Obviously, the higher conversion rates resulting from search network PPC ads increase demand and therefore prices.
Unfortunately, paid advertising campaigns can be expensive. Even successful campaigns resulting in substantial sales can ultimately be unprofitable due to high advertising costs. However, it is possible to use free, targeted marketing strategies such as search engine optimization which aims for free search engine listings. It is difficult to attract high volumes of traffic by using SEO. You need to be listed on the first few pages of major search engines for popular keyword searches. It can take a lot of time and effort to implement search engine strategies to achieve this.
A way to minimize the cost of pay per click advertising while still gaining the benefit of targeted marketing is to bid on less competitive keywords. These tend to generate less traffic, but overall you can build traffic substantially by using a combination of lower cost keywords. Misspelled popular keywords can also be purchased with great effect.
Other free targeted traffic building strategies that tend to be very effective are article marketing, creating partnerships and email marketing to subscriber lists. Most importantly, you must avoid high cost traffic building strategies that do not convert to sales.
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4 Simple & Economical Ways to Generate Website Traffic
January 17th, 2010 · Comments Off · Articles
One of the biggest challenges facing web-based businesses is trying to generate website traffic. Advertising on the web can be costly. For some small businesses, advertising costs can eat up a large chunk of profits. Some website owners find it too cost-prohibitive, especially in the beginning stages of a business. However, not to worry, there are a number of ways to generate website traffic for free. In fact, the opportunities for free advertising are almost unlimited.
Here are 4 of the best ways to generate free traffic:
1) Writing and distributing articles. There are a few benefits to writing, posting, and distributing quality articles. Firstly, generating traffic via search engines is free. Search engines level the playing field and allow every website owner an equal chance at garnering web traffic. The trick is posting articles that are rich in keywords that are relevant to your website. Secondly, the Internet is rife with article distribution sites. You can write keyword rich articles containing links to your site and then distribute them to article distribution sites. Your article(s) is then made available for anyone on the web to post for free on their own web pages. This means your link(s) is being posted all over the Internet. Not only does this drive readers to your website, it boosts your Page Rank, which also serves to increase your web traffic.
2) Social bookmarking. Although these sites are fairly low traffic, this makes them economical to use. It works similarly to the bookmarking feature on your browser’s toolbar. The main difference is that using a social bookmarking site allows other Internet users to see your bookmarks. You can create an account with one or more of the many social bookmarking sites on the web. Then you bookmark pages from your site. You can add your own tags to each bookmark. This allows users to see what a particular bookmarked page is about with one glance. Most sites allow you to use multiple tags for each bookmark. When a user wants to find a page related to a particular topic, he can search through tags to locate relevant pages. For example, if your site promotes pet products, you can tag your pages accordingly. Users looking for pet products will be directed to the corresponding page according to your tags.
3) Ezine advertising. Contributing to an ezine is another way to lure free traffic to your website. Ezines, the cyber equivalent of printed magazines, usually focus on a specific niche or interest. By contributing to an ezine that is devoted to the area of your business, you target web surfers with an interest in your product/service.
4) Join an online forum. This is another great way to target the specific types of customers who might be interested in your services/products. There are thousands of these on the web devoted to a variety of subjects. There are also online forums which are social in nature but may have sub-forums related to your business. Joining an online forum related to your business expertise allows you to discuss topics of relevance with others who have similar interests. You can post intelligent comments on a subject to establish your expertise. In your signature line you can leave links to your site. This will also boosts your Page Rank and helps with search engine optimization.
Below are just a few active forums on internet marketing niche which you can join :-
* Warrior Forum – #1 Marketing Forum Since 1997
* Digital Point – The Webmaster Forum
* Associateprograms – Affiliate Marketing Forum
* Moneymakergroup – Forum About Making Money
* Site-reference.com – Forum on Internet Marketing, SEO Techniques & Tips
Some website owners feel overwhelmed with the task of submitting to Ezines or trying to find relevant online forums. However, just a few hours of work can actually lead to a big payoff when it comes to driving free traffic to your website. In fact, you may find that you end up creating a snowball effect: the more links that you post, the more people that will find your site. At the same time, the more links that you post, the easier it is for the search engines to find your site. The quicker the search engines find your pages, the faster they’ll be indexed and ranked. Once you’re ranked, you’ll be exposed to even higher numbers of potential visitors and customers. The potential for web traffic is nearly limitless.
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Stop! The Easier Way To Earn Money By Internet Is Here!!!
January 16th, 2010 · Comments Off · Articles
Maverick Money Makers © 1997 – 2008
http://www.EnjoyMakingCash.com-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
There are tons of ways to make money quickly online but this is the true and the best of the best.
If you’ve never been in Online Marketing before you’re probably asking yourself a ton of questions right now.
You’re probably skeptical about all this in general and want more information before you decide. That’s absolutely correct. Let me tell how this works, and you don’t need to fail anymore with coaching teams that just tell you one half of things, and keep the real technique or the special tool that makes that this way to build your own secure income worked 100%.
I asked myself these same question. (Can I really Make Good Money?) So, let me answer the question for you: -Yes, you can make money-
Regardless of your age, race or religion, if you apply the techniques you can experience financial freedom like you’ve always dreamed of!
Just imaging living the proof. Make more money in a month than you used to in a year. For the first time in your life, you don’t have to worry about paying bills and how the economy is, listen the news and worry about the gas, dues, the crisis…
Sound familiar?
I know how it feels when you’re looking for some passive cash flow and just get frustation. How can one seriously expect to become successful in an Online Marketing without fully understanding how the entire process works?
When something sounds too good to be true, generally that’s because it usually is. However you can Earn a Substantial Income Online provided you learn the proper skills and knowledge to confidently and effectively use the techniques, tools, and resources that are available to ensure you become a Successful Online Marketer, and not just another victim of Internet Scams.
Lets start it and try to live the proof of the Real Marketing holding the hand of really Experts…
http://www.EnjoyMakingCash.com
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Skyrocket Website Traffic With “OPT”
January 16th, 2010 · Comments Off · Articles
If you are looking for an immediate increase in your website
traffic, and you don’t want to shell out a lot of money for
pay-per-click search engines, I’ll let you in on a secret that
has helped me make many sales and build large lists very quickly
with zero cash up-front: it’s called “OPT” (Other People’s
Traffic).
Other website operators have the targeted website visitors you
need right now – you just have to convince them to funnel some
of it your way. Your mission is to find people who can refer you
their traffic either for a percentage of the sale, a flat fee, a
trade for services, or on a per- click basis.
NOTE: I prefer to pay people a big percentage of the sale – as
much as 50% – because it has the lowest risk for me as the
merchant. I only pay when a sale is made and, therefore, I make
it well worth someone’s while to work with me. That’s the whole
idea behind a successful affiliate program.
The quickest way to find people who can refer you traffic is to
take inventory of whom you know. Who operates a site drawing the
type of visitors you need?
For example, if you have a website that sells fishing lures,
then you want to find ezines, websites, and discussion groups
dealing with fishing rods, tackle boxes, fish hooks, fishing
trips, fishing supplies, etc.
Get the picture?
Once you have exhausted the list of people you know, go to the
search engines and do a search for the keywords that would bring
targeted traffic to your site. Make a list of the websites that
rank well in those searches and approach those individuals with
related, but non-competing sites about a traffic deal.
To continue the above example, that means go to the search
engines and do searches for “fishing rods”, “fishing trips” and
related keywords to your site to find others who already have
the traffic you need, but who don’t directly compete with you.
Try to work all your agreements on a traffic trade or per- sale
basis first so you won’t have to pay any cash out of pocket
until after a sale is made.
If you don’t have any traffic to trade, or they don’t want to
get paid by the sale only, then you should negotiate a per-click
or per-signup deal.
Paying by the click or by the signup means you only pay when a
visitor comes to your site or signs up to receive your
newsletter or other information. With this structure you only
pay for performance and don’t waste any money on advertising
that doesn’t directly result in bringing visitors to your site.
You have 3 main choices for funneling another site’s traffic to
yours: endorsed mailings, pop-up windows, and link trades.
1. Endorsed Mailings
Endorsed mailings are by far the best way to funnel traffic from
another site. A well-written endorsement letter by a website
operator who already has a relationship with people who can buy
from you is often worth its weight in gold. An effective
endorsed mailing can result in traffic, sales, and money in your
pocket within just a few hours of sending it.
2. Pop-Up Windows
Focused “pop-up” windows represent the next fastest way to
funnel traffic to your site. When used incorrectly, pop-up
windows create an annoying distraction for web surfers. Make
sure your pop-up windows are relevant to exactly what visitors
came to your site for in the first place!
My experiments have shown that a “pop-under” works best. This is
where your website pops behind the other person’s page. Go to
http://www.7dayebook.com for an example. You’ll see my other
ebook, “eBook Secrets Exposed,” pop *under* the 7 Day eBook site.
When the visitor is finished viewing the main page and closes
it… your page is right there!
TIP: For maximum sales, make sure that your page is closely
related to the page that is referring traffic to you.
3. Link Trades
The next way to funnel traffic from other sites is using
“Reciprocal Links” – which is a fancy way of saying trading
links with someone. Make sure you negotiate a high profile spot
for your link on the other person’s site.
Creativity is key when negotiating with other websites to steer
some or all of their traffic your way. Show them how sending you
traffic will make them money through affiliate commissions, how
their readers will appreciate being introduced to new and
valuable products (yours), or how you can open a new stream of
income for them by paying them a few cents for every unique
visitor they refer to you.
They win by making extra money and making their customers happy.
You win by attracting traffic to your site that is focused and
highly targeted to your offers.
Creating win-win scenarios like these will cause people to jump
at the chance to work with you and send you all the “OPT” you
can handle.
=============================================== Jim Edwards &
David Garfinkel are co-authors of the NEW “eBook Secrets
Exposed”: How to Make MASSIVE Amounts of Money – In Record Time
- With Your Own eBook! WHY are some people getting positively
RICH selling ebooks? Click Here Now ==>
http://hop.clickbank.net/?iknowhow/ebksecrets
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